How I Can Help
Jonathan Lee Consulting offers two distinct practice areas: one serving higher education institutions and one serving international EdTech companies. Both are grounded in nearly two decades of experience on both sides of the industry.
For Higher Education Institutions
Many institutions need senior international leadership but can't justify (or don't yet need) a full-time Senior International Officer. Fractional SIO services give you exactly the expertise you need, when you need it, without the overhead of a permanent hire.
International Enrollment Strategy — Developing and executing recruitment strategies across key source markets
Agent & Partner Network Development — Building and managing relationships with international recruitment agents and institutional partners
International Office Assessment — Evaluating existing international operations and identifying gaps, inefficiencies, and opportunities
Strategic Planning Support — Contributing senior-level international expertise to institutional strategic planning processes
Interim SIO Coverage — Providing continuity of international leadership during transitions or vacancies
For International EdTech Companies
Breaking into the U.S. higher education market is harder than it looks. Institutions are complex organizations with long decision cycles, layered stakeholders, and deeply embedded procurement habits. I help EdTech companies navigate that complexity from the inside.
U.S. Market Entry Strategy — Assessing market fit, identifying target institution segments, and building a go-to-market roadmap
Institutional Partnership Development — Leveraging an established network across NAFSA, AIEA, AIRC and ICEF to open doors with the right decision-makers
Sales & Channel Strategy — Advising on direct sales, agent channel development, and partnership models suited to the U.S. institutional market
Product & Messaging Feedback — Providing an institutional buyer's perspective on product positioning, pricing, and go-to-market messaging
Conference & Event Strategy — Maximizing ROI at key sector events including NAFSA, AIEA, AIRC and ICEF fairs
How Engagements Work
Every engagement starts with a conversation. From there, I propose a scope tailored to your specific situation, whether that's an ongoing retainer, a defined project, or periodic advisory support. There are no standard packages because no two clients have the same needs.